350pages
is one of the five finalists in the
About.com Reader’s Choice Awards
for Best Low-Cost or Free Web Hosting
Provider. We need your help in the
final vote to find a winner!
Please
vote for us here
Are
you Maintaining your Website?
Just
one in ten firms update their website
daily. More than a third don't track
visitor numbers. Sound familiar?
According to research only a quarter
of firms update their website each
month. 350pages makes it easy for
you to update your website whenever
you wish, at no extra cost! Remember,
regularly updating your website is
one of the ways to help your search
engine rankings. The more you change
your website, the more often the
search engines crawl your website
and re-index it.
Furthermore, 48% of UK firms are
not advertising on search engines,
such as Google, while more than a
third (34%) said they do not track
visitor numbers and are subsequently
unable to quantify the popularity
of their website.
More than half (57%) believe maintaining
a company website is an in-house
responsibility, while only 20% admitted
to having the funds to pay an external
designer. Of those that are responsible
for updating company websites, 55%
said they use their evenings to tackle
the task.
Whilst this is understandable for
a small company, we would urge you
to invest quality time and energy
into presenting the right image and
engaging with your website visitors.
Also be conscious that important
elements like search engine submission
and website measurement can transform
the return from your website.
350pages provides the tools to for
you to do this quickly and with enjoyment
but if you do not have the time then
we are here to help.
SEO – Search
Trends
Trends
are changing so you may need to think
differently about your presence on
the web.
More Local
Search results are becoming more
local. Google has recently changed
the way it displays its findings
in that it now displays business
results that are ‘local’ to
where you are based.
More Personal
Search results are turning personal,
yes, that’s right, personal
to you. Google does many things already
to make your searching personal,
it displays results based on past
search history, if you are logged
into a Google account and other metrics.
More Depth
Search engines such as Google not
only display website links now, but
they are also displaying rich content
such as videos. This means that your
YouTube videos that you have uploaded
can be optimised for search and can
be displayed in the Google search
results. Just like local results,
the videos are listed within existing
results.
More Social
The Social side of online is a large
aspect of the internet and the lives
we lead. Whether that’s using
Twitter, or having a Facebook or
LinkedIn profile. Both Google & Bing
have started to display Facebook & Twitter
updates within its search results.
This is set to become an even larger
part of Search with Bing recently
announcing that it is going to include
Facebook ‘Likes’ into
its results and displaying how many ‘Likes’ a
link has received (currently USA
only, moving to UK in the not so
distant future).
What do you need to do?
There are three main points that
you need to consider:
Changes
to Website RegulationsIn
the UK, from the 1st of March 2011,
marketing communication on websites
will be regulated by the ASA (Advertising
Standards Authority), the independent
regulator of advertising.
The purpose
of these new regulations is to
ensure that all advertising is legal,
decent,
honest and truthful whenever they
appear.
For full details on the ASA’s
online remit, please visit the ASA
website
Think
Big!
This is a BIG number! One zettabyte
equals one trillion gigabytes. In
ten years, five zettabytes of data
will reside “in the cloud,” according
to the research firm IDC. That’s
a way of saying it will be in storage
on the Internet.
Think even bigger - five zettabytes
equals one “googol,” which
is 10 to the 100th power. That’s
a one followed by 100 zeroes. Yes,
that’s how Google got its name.
